Autoresponder Courses

Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.

With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on.

Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning. Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or editor if necessary, you must transfer your text to your autoresponder.

Make certain that you are not selling things to your subscribers right off the bat. they subscribed to get information, not to get pitched to buy something. Only after you have gained their trust, and they know you are an expert with valuable information to offer can you send out an e-mail here and there with a sales pitch in it. they will be much more open and receptive, because they have seen that what you offer is of value and can be of benefit to them.

For more information on getting the best use and profitablility of an e-mail list, I highly suggest Inside The List, an indepth guide to creating and using an email list. The tips and tools there are invaluable. The program will pay for itself many times over.